Department of Communication

Permanent URI for this community

Our Media, Our Principles: Building codes of practice for community radio in India

( 2015-09-03) Malik, Kanchan K.

Community broadcasting is a nascent and unique sector now operating together with the commercial and national players in India and is identified by three significant characteristics—community participation, non-profit making, and community ownership and management. The overarching philosophy of community radio, acknowledged worldwide, is that it is a tool for social justice and a platform for community voices. Community radio seeks to counter the hegemony of the mainstream media and move away from the commerce-driven negative tendencies of media and journalism such as sensationalism, tabloidization, celebrity-worship, the unrestrained use of hidden cameras and paid news. Ordinary people, through participation in management, content production and organization, produce information relevant to them, choose their own stories, express their voice and define their identity. As India witnesses an endeavour to erect a nationwide network of thousands of autonomous, locally orientated community radio stations, it becomes necessary to build a set of codes of practice for this third tier of broadcasting so that it does not become a clone of mainstream media. This paper looks at some of these principles that the community radio sector in India must hold as sacred in order to strengthen civil society, journalism practices and democracy in India.