Comments on "Information distortion in a supply chain: The bullwhip effect" the bullwhip effect: Reflections

Abstract

In this commentary, we trace back how we pursued research on the bullwhip effect, which resulted in the article published in Management Science. We reflect on the evolution of this concept, the impact that our work has had on industry, the way our work has been used in the teaching of supply chain management, and the key directions of research that have taken place since then.