Analysis of retailers brand equity and its consequences on consumers' intention to purchase private labels - a study of select indian hypermarkets
Analysis of retailers brand equity and its consequences on consumers' intention to purchase private labels - a study of select indian hypermarkets
| dc.contributor.advisor | Sapna Singh | |
| dc.contributor.author | Ramulu, Bhukya | |
| dc.date.accessioned | 2020-02-24T05:37:44Z | |
| dc.date.accessioned | 2022-03-03T06:17:23Z | |
| dc.date.available | 2020-02-24T05:37:44Z | |
| dc.date.available | 2022-03-03T06:17:23Z | |
| dc.date.issued | 2017-06-30 | |
| dc.identifier.uri | https://dspace.uohyd.ac.in/handle/1/1240 | |
| dc.language.iso | en | en_US |
| dc.publisher | University of Hyderabad | en_US |
| dc.relation.ispartofseries | TH11059; | |
| dc.subject | Management Studies | en_US |
| dc.title | Analysis of retailers brand equity and its consequences on consumers' intention to purchase private labels - a study of select indian hypermarkets | en_US |
| dc.type | Thesis | en_US |
| dspace.entity.type |